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Wednesday, January 2, 2008

Part 4 – Start Advertise your Product

Starting a New Google Adwords Campaign

Now that you have an Google Adwords account and have chosen a product that you want to promote, you are ready to set up your first Real ad campaign. If you followed the instructions in the section Setting up an Google Adwords Account you will already have a Bogus account that you will need to delete. Once this ad campaign is deleted you can build a new one using the techniques that we will speak about below.

In order to achieve great success with Google Adwords, you need to know how to build campaigns, ad groups, effective adcopy and the right techniques for bidding and finding keywords. All of these tasks need to be done correctly in order for your ad to out perform your competition and build a positive Return on Investment (ROI).

It is very easy to build a campaign, but we would like to offer you some tips that will make things easier in the long run. First, you need to give a name to your campaign that makes sense to you. For instance you could call your campaign Defeating Google Adwords and use it to promote DefeatingGoogle Adwords.com. The main reason for having a proper naming scheme is so that when you have several campaigns running it will be easier for you to keep your account organized.

When setting up a campaign it is important to name it properly. Use a name that refers to the product that you are promoting within the campaign. Sometimes, it is a good technique to name the campaign the same as the website url that you are promoting.

When you build your campaign, you are going to have some choice on what settings you use. In the first section (Setting up an Google Adwords account) there are screenshots of how you set up a campaign, but now we are going to tell you how to effectively set up a real campaign.

When you set up a campaign the first thing you should do is turn off the Content network. The reason you want to do this is because for a majority of products the content network does not convert into sales. It does however allow your ad to get a lot of traffic, but the quality of the traffic is usually from Adsense which is plagued with click fraud and untargeted traffic. So, when you get to the following page, turn the content network off, and leave the Search network selected. We will discuss the content network in more detail later.
Another setting that you need to set is your Daily budget. The daily budget allows you to control how much exposure your ads get to the search networks and thus is directly related to how much you pay. For example, if you set your daily budget at $5, Google Adwords will only allow your ads to be displayed until you reach approximately $5 of click charges for the day.
It is important to note that if you set your daily budget below the Recommended Daily Budget that Google Adwords calculates, you may not generate the amount of traffic that the traffic estimator says you could. To achieve maximum traffic from your keywords you need to set your daily budget to at least what Google Adwords recommends.

If you want to achieve maximum exposure and traffic you should set your daily budget much higher then the recommended budget. To achieve maximum traffic you can set your daily budget at 5 or 10 times the recommended daily budget. This will insure that your ads are being displayed 100% of the time and that you are receiving the maximum traffic. Please note that when using this technique there is a possibility that you could spend the amount you set your budget to, but we have never seen this occur. Just monitor your campaign for the first few days to make sure that you do not go over your budget.

Ad Groups

The next step is to build an Ad Group which is just a way to organize your keywords.

The success of your campaign is directly affected by how your Ad Groups perform, thus it is very important to build them properly.

In order to build a high performing campaign you need to build tightly targeted Ad Groups with a small amount of relevant keywords in each. We recommend using up to 25 unique keywords per Ad Group. The idea is to build an Ad Group where your keywords are very relevant to your adcopy (the text within your ad). Many Internet Marketers (your competition) simply enter hundreds of keywords into an Ad Group and hope that it will bring them traffic. The fact of the matter is that you can achieve traffic by using this technique, but you will not achieve the results that you want.

Using such a technique will not outsmart your competition and will adversely affect your Google Adwords Campaign. Google Adwords ranks the quality of your ad based on a variety of factors. Having too many keywords in your Ad Groups will adversely affect your cost per click and ad positioning.

By having the keywords in your ad highly relevant to your ad you will achieve a higher CTR. The CTR is the ratio between how many times your ad is displayed and how many times it is clicked on. If you achieve a 5% CTR then 5 people are clicking on your ad for every 100 times it is displayed.

In order to build highly relevant Ad Groups it is very important to group your keywords together using the Common keyword method. If all keywords have at least one common word you will be able to use this word in your adcopy.In this example we have entered keywords that contain the common keywords music download. Each keyword phrase contains these keywords and will allow us to build a very highly targeted ad to accompany this list. This will be explained in more detail in the next section.

The previous example shows an Ad Group that will achieve a very high CTR. Why you may ask, is CTR important? Google Adwords calculates the quality of your ad based on a number of factors. They call this the Quality Score and it plays a very important role in the positioning and overall effectiveness of your ads. The higher your CTR, the better your quality score will be. The higher your Quality Score is, the less you will pay per click, and the higher your ad will be placed within the search results. If you have a high quality score you could be ranked #1 position in the Google search results while paying less than your competitors. You will be getting more traffic for less, and the quality of your traffic will be higher. What does all of this mean? Better return on investment and more money in your pocket!

Keep the amount of keywords in your Ad Groups below 25, and group them together using common words. Use these common words in your title and description to achieve a better Quality Score.

Six Tricks to make and build most effective ads

The following five strategies (as well as an optional 6th) for writing sales letters, have been instrumental in all of my online success, whether I'm selling my own product or someone elses as an affiliate. You are now about to learn the 5 aspects of every successful website I've ever created.

Trick #1 - Create Hope

Thousands of people search every day for hope . That s right, people buy money-making ebooks, diet ebooks, how-to-gamble ebooks, and many more based purely on hope. 99% of these people will not put these ebooks into action whatsoever. But they have it in their head that if they buy a certain ebook, they will learn a secret that will change their life. And once they finish the book (if they even read it), they don't put it into action because they ultimately find out it takes too much work. Then a month later, they're searching on the internet for the same thing a magic formula for success in a particular facet of life such as money, looks, health, etc. And they gobble up these ebooks like there is no tomorrow... at least the ones that have good ad copy. And the sellers of most of these ebooks rarely reveal anything you don t already know. And they know it. But they offer their money back guarantees because they know that more than 75% of people will put the ebook on the back burner and forget to request a refund.

So, invoking HOPE is the first of 5 aspects I ALWAYS utilize to make a killer website that sells. And you can give people hope in many ways, with many different products, but I find it most effective with informational products, because somehow you can get away with practically promising the world, and then under-delivering. You are basically telling people what they want to hear. However, hope can also apply to physical products, such as a credit card for example. Get your xyz credit card today and re-build your credit quicker . Or how about Order the Pentium 4 xyz computer today and do things on a computer you've never dreamed of. Of course, those sentences aren't really convincing enough to make you get the credit card or computer, but hope itself doesn't sell things. There are 3 more things to add to the puzzle.

Trick #2 - Cause a Sense of Urgency

The second aspect of a killer site that sells is giving people a sense of URGENCY. I'm sure you've seen products for sale that say something like order by midnight tonight and you will receive a $20 discount .

But I guarantee if you go back to that page the next day, it says the same thing. Buyers may even consider that, but do they really want to risk the $20 discount not being there the next day? Chances are, if it s an impulse buy, they won t want to risk waiting and possibly missing out on the deal.

My advice is, instead of doing a by midnight html script that is easily spotted as a fake by most net savvy people, try making a real deadline of say the last day of the month or 2 weeks from now, and hardcode it into the site. After it passes, you can always make a new deadline. Another trick is to say only the next 100 members are being accepted, or something to that effect, and then have an image of 100 crossed out, and a number such as 82 next to it.

Trick #3 - Appear as an Authority

The third aspect of a killer site that sells is to appear as an AUTHORITY. No matter what you are selling, you must appear to be an expert on the subject. As they say, appearances are everything. Why would I want to buy a gambling ebook from a guy that shows evidence that he won $200 at a card game one time? Big deal. You want the ebook from the guy that won $8 million at gambling. An advanced technique is to appear as an unbiased authority. If you can come across as someone who is trying to help, and doesn t really benefit from a sale of the products listed on your site, you are another step ahead of the game. People love to follow the advice of independent reviewers who are just giving their honest opinion of a product. They don't need to know you get a commission for the sale.

Trick #4 - Appear Unbiased

The fourth aspect of a killer site that sells is to appear as an unbiased 3rd party. You can review products as if you are trying to help people make informed decisions without looking like you are affiliated with them. See my sales letter below for a unique example.

Trick #5 - Encourage Fear

The fifth aspect of a killer site that sells is causing FEAR. You can actually instill fear into your visitors, by making them believe that they will face problems ahead if they buy a similar product elsewhere, or if they don't buy yours....NOW. How do you do this? How about this: Get Rich Quick Scams Revealed. Then write an article about many occurrences of get rich quick fraud. But, don t name names. Be general in what you call a scam, because you don t want any legal trouble. Then, after your article, you could say that throughout your comprehensive research for the expos article, you did come across a couple of money making programs that people were repeatedly happy with. You even spoke to the owners of the programs you recommend, etc. and found them to be very honest and straightforward, didn t you?

Well, you just set the hook, now time to push them to the sites you get the highest commission for.

Lets face it, when most people think of what the internet is best known for, they think of porn and scams. Since NOBODY wants to be scammed, you play on that fear.

Trick #6 - Be Very Unusual

If you are selling your own product, you may not be able to use the scam or fear aspects. But the authority and urgency aspects will still work. In addition you need to use the UNUSUAL aspect. This means telling people NOT to buy your product. That s right, encourage them NOT to buy your product until they have tried your competitors products and are unsatisfied with them, as you know they will be. Go back and look at my homepage. Not to boast, but I told you several times NOT to buy this eBook unless you were sick of all the other lame programs out there. It s the same thing when selling your product. Even if your product is not as good as your competitors , it costs more, etc., just using the unusual approach of telling people not to buy your product will work. By convincing them that you want them to go ahead and buy other products that you KNOW will fail them, you automatically earn a sort of loyalty, because you appear that you are not just interested in a sale.

Ad Copy: How to write effective ads

Adcopy is the term Internet Marketers use for the text within an ad (title and description). Using proper adcopy techniques is another very important factor that will determine the success of your ad campaign. There are many techniques that people use when writing the adcopy for their ads, but we teach our members one major technique that always increases CTR and Quality Score.

Example of common keywords

  • Internet Marketing
  • Internet Marketing e-book
  • Internet Marketing website
  • Internet Marketing forum

It is easy to see that the common word is Internet Marketing. Use Internet Marketing in the adcopy as much as you can, but most importantly use it in the title.

The common keyword technique drastically increases your Quality Score as your ad is very targeted and relevant to what the user is searching for. Let s suppose a user does a search in Google for an Internet Marketing e-book. They will be drawn to your ad because your title reads Internet Marketing , and Google will BOLD the keywords that are within your ad that are also within the search query.
If a user does a search and types in Internet Marketing into the search, the left ad will be triggered because all of the common words contain the term Internet

Marketing. When the keywords that trigger your ad are contained in your adcopy they are BOLDED. This dramatically increases CTR and overall quality score. The ad below contains keywords that include common words Download Music. You can see that these words are also BOLD.So why is all the fuss about grouping keywords and having proper adcopy? Your success as an Internet Marketer using Google Adwords is directly related to your Quality Score. Quality Score is determined by how relevant your ads are to the search results that they trigger.

Ad Copy that Sells

There are many different techniques that can be used to write effective ads and we are going to outline these techniques for you.

Call to Action Phrases

Call to action phrases are very important to use in your adcopy. When a call to action phrase is used it notifies the web searcher that they will have to perform some kind of action within the website that they are about to visit. Here is an example of a common call to action phrase:This phrase lets the visitor know that when they visit your site they will be required to sign up. These kind of phrases prepare your visitors for what is offered on your website. In this example, the visitor will be aware that an action ( Sign Up ) is required to Get Started Today.

Wow Factor

Wow factor is when you build a buzz about your ad by using animated phrases. This can help make your ad stand out from all other ads and gain traffic by grabbing the attention of the web surfer. Here is an example of adcopy that includes Wow Factor.
In the previous ad Wow Factor was used to grab the attention of the web searcher.

This technique can get a lot of traffic, but you rely on your webpage to convert the customer into a purchaser. The ad does not really explain what the website is about, so you need to make sure that the website is very clear and easy to understand.

Eliminating Non-Buyers

By displaying the price in the ad it will enable you to eliminate non-buyers from clicking on your ad. Non-buyers are generally people who are looking for information and who are not interested in buying online. Many keywords can generate huge volumes of traffic, but do not convert well into sales. Displaying the price in the ad will help ensure that the people who click on your ad are willing to pay for your product. This is a great technique, and can really help increase your Return on Investment.This ad displays the price on the second description line. When a user reads this they may not decide to click on your ad if they are not interested in paying $47 / month for the service that you are promoting.

Using the three techniques that we have mentioned can increase your Quality Score, drive more traffic to your site, and help you save money by eliminating non-buyers.

So which technique should you use? You could use all three for the same Ad Group to test which adcopy builds the best CTR for your ad.
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Part 3 – Affiliate Programs

Get Affiliate Programs to Promote

Affiliate programs are far from equal. Commission structures and affiliate networks can be very confusing. Generally, affiliate programs are used by merchants to manage their affiliates, commissions and payments. Although the look and feel of programs vary from merchant to merchant, the idea is the same. When you join an affiliate program you enable yourself to send traffic to the merchant site and be paid commissions on any sales that you help generate.

Affiliate Networks

Although a majority of affiliate programs automatically approve applications, there are some programs that have a review process in place to limit their program to affiliates with relevant web sites. If your site does not meet their requirements then you will not be approved. This can be quite frustrating since some of the more strict affiliate programs are highly profitable.

If you do not have a website or do not want to build a website that is specific to the product, you can join an affiliate network such as Clickbank.com. There are many affiliate networks available but the main 3 that we recommend you use are called Clickbank, Commission Junction, and Link Share. These companies allow you to sign up once, and then provide you with thousands of products that you can sell in many different industries. The difference between independent affiliate programs and affiliate networks is that you will be paid your commissions from the Affiliate Network rather than the companies that you are promoting. The affiliate networks take care of all money handling and transactions.

You do not need a website and you do not need to search all over the internet trying to find products that have affiliate programs. Affiliate networks put thousands of affiliate programs at your fingertips.

Do you have an affiliate website that makes people want to buy anything? Well, finding the top affiliate programs is the easy part. While some companies have their own in-house affiliate program, others have theirs run by a major affiliate network.The top affiliate networks in my opinion are:

  • You must Signup this :
    • Clickbank – Sell digital products, that are available by download, like softwares, E-Books, etc
    • Commission Junction (CJ) - sell physical products like computers, credit cards, clothing, etc.
    • BeFree – Owned by Commission Junction, sell other things that are not avaliable in Commission Junction.
    • LinkShare - sell physical products.
  • If you have more time you can signup this :
    • Performics - Some decent, large brick & mortar companies here.
    • WebSponsors - With a few decent programs such as free giveaway programs.
    • Shareasale - Not bad, not great.
    • ClickxChange - A few hundred small advertisers.
  • If you still have much more time, signup this :
    • ClixGalore - Multi-tier affiliate network offering a decent variety.
    • FineClicks - A division of Shareasale.com.
    • FastClick - Small network that thoroughly screens merchants and affiliates for quality control.
    • AffiliateFuel - Medium sized network. Sites must be a top level domain and have a minimum of 2,000 unique visitors per day.
    • DarkBlue - Reasonably sized network of programs. Unique in that it doesn t charge any fees.
  • If all doesn't match for you, find the good one on :

High Paying or High Converting

The key to finding profitable products to promote is to find a happy medium between high payouts and high conversion rates. Although a product may pay up to $200/sale, a product that pays you only $20 per sale could potentially be more profitable if it converts into sales at a higher rate.

Ideally, you could find a product that pays $200/sale and converts very well. Although this may seem impossible to you, there are several products available that pay this much, and convert very well. Here are a few examples:

  • Web hosting
  • Jewelry
  • Dieting Programs / Supplements
  • Loans
  • E-Commerce Software
  • Dental Plans
  • Insurance
  • Voice Over IP
  • Make Money Digital Products
  • Gambling
  • Satellite Services

Which Programs not match with Google Adwords?

Pay-per-lead affiliate programs are probably the most difficult to promote using Google Adwords. The reason for this is because Pay-per-lead companies generally pay $1-8 per lead. This makes it very difficult to turn a profit. These programs are best applied to websites that are related and receive large amounts of free traffic though Search Engine Optimization. This is not a good place to start if you have limited Internet Marketing knowledge. If you have several low-cost (preferably free) channels of traffic, pay per lead programs can be profitable.

Select Products To Promote

Choosing a product to promote can be a very difficult decision, especially if you do not know what you are looking for. When selecting a product it is very important that you perform some sort of research. Researching a specific product or industry will greatly benefit you as you begin advertising and driving traffic to the site.

The following are some things you can do to determine whether the product will be profitable to sell, and if it is of high quality.

1. Purchase the Product

This is not the best option for everyone as it can be very expensive to purchase every product that you promote. However, by purchasing a product you will be able to review the product first hand and convey more detailed information to your website visitors. This typically translates into greater sales as you become the expert on the subject matter and by understanding the product, you will be able to pin-point your target audience much easier.

If it is not within your budget to purchase the product, you can get product information using other mediums. You can take a look at what others are saying about it on forums, blogs, and focus groups. You can also take a look and see how other affiliates are reviewing the product and what they have said about it. These are alternate techniques you can use to get product information without purchasing the product.

2. Watch Other Affiliates

If you are researching a product, you should definitely look to see what other affiliates are doing, and what type of keywords they are promoting. Type a search query into Google using the keywords. Take note of the affiliate websites that are under the search terms. Typically, the more affiliates under a search term, the more money to be made within a particular industry (and also the more competition).

For example, say you were promoting a product to help improve someone s golf swing. If you search golf swing within Google and you get a list of affiliate websites promoting golf swing products under the paid listings, chances are some of these people are making money. One technique that you can use to confirm the profitability of these keywords is to watch these ads. If the same websites are still showing up under that listing 2 weeks from the time you perform your original search, they are making money.

3. Check the Alexa Ranking

This is not the be all end all for determining whether you should promote or not, but you can get a good idea of the amount of people who visit any particular website by checking its Alexa Ranking. To do this, go to Alexa.com and type in the URL of the site that you want to get the traffic ranking for.

This will help you determine which sites receive the most traffic, and therefore receive the most traffic. For example, if you do a search for Defeating Google Adwords, you will see that it is ranked roughly 50,000th on the Internet in terms of traffic. Any website that is under 100,000 receives a healthy volume of visitors. From this, you can determine that the product most likely has many affiliates promoting the product. High traffic sites that offer affiliate programs are usually VERY profitable to promote.

Promoting Clickbank Products

Finding a product to promote is the question that every Internet Marketer has. How do I find a good product to sell?. The main concept is, if you find a Good product to sell, you re going to make money! This is one of the most obvious misconceptions in the Internet Marketing world. Although selling a good product will determine your Return on Investment, it does not affect the ability for you to make a sale.

Before making a purchase, a user does not know what the product is like. This means that if the visitor makes a purchase it is entirely based upon your marketing techniques. We are stressing the fact that the techniques that you use to sell a product is what makes you money, not the product its self. Obviously some industries and products sell better than others, but the fact is that there are Internet Marketers making money in every single industry imaginable. Your success as an Internet Marketer is not dependent on which products you choose to sell, it s based on your ability to implement the proper techniques to make the sale.

When looking for a product to promote, you want to look for products that do not get refunded at a high rate. Clickbank.com is one of the best affiliate networks to find a product to promote. You can easily search their 10,000 products by keyword or popularity, and setting up your affiliate links is very easy.

We highly recommend that you learn how to use Clickbank.com and promote their products when you are starting out. They offer an easy to use interface, and getting started is quick and simple. Once you ve signed up for a clickbank account, you can start promoting any product on their network.

A product with a high gravity means that there are many affiliates making money selling the product. This also means that there may be quite a bit of competition, but if you use the techniques written in this articles you will be able to outperform your competition. It doesn t matter if there are 100 people advertising a product, or 10 people advertising a product. There is still opportunity to make money within every industry online no matter how much competition there is.

Clickbank Product Organization

Clickbank organizes their products by using the following four factors:

$Earned/Sale:

Average net amount earned per affiliate per referred sale. Note that this is the net earned per actual sale, and so it is impacted by refunds, chargebacks, and sales taxes.

%Earned/Sale:

Average percentage commission earned per affiliate per referred sale. This number should only vary if the publisher has changed their payout percentage over time.

%Referred:

Fraction of publisher's total sales that are referred by affiliates.

Gravity:

Number of distinct affiliates who earned a commission by referring a paying customer to the publisher's products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total.

The more recent the last referral, the higher the value added.

We want to focus on two of the above factors. $Earned / Sale, and Gravity. Gravity is the popularity of the product and is calculated by the number of different affiliates that have sold the product. If the product has a high gravity (50+) it means that many affiliates have had success selling the product. This is a very good indicator of how well the product is selling. Again, we need to stress the fact that you don t need to focus on your competition. Implement our techniques and competition will not play a factor in your success.

We are going to show you a technique that very few people know about. The technique is very simple to use and we highly recommend that you use this technique when you are choosing clickbank products to promote.

Determining Product Refund Rates

By using the $Earned/Sale and a formula that we will outline below, you can determine the rate of refunds for a product. Along with Gravity, this will help you determine if the product is worth advertising. The worst thing that can happen you an Affiliate Marketer is to make a sale, then have it taken away due to a refund by the buyer. You can use the following formula to calculate the refund rate of a product, and help determine the overall customer satisfaction.
(Product Price - 7.5%) - $1 = Post CB Commission
Post CB Commission x Payout Percentage = Affiliate Commission
Affiliate Commission - $Earned/Sale = Refund Difference
($Refund Difference Affiliate Commission) x 100 = Refund Percentage

Here is an example that you can use to help calculate a clickbank product refund rate.
Product Price = $47.00
$Earned/Sale = $19.86
Payout Percentage = 50%
Clickbank takes 7.5% + $1 of the Product Price as a fee.
$47 - 7.5% - $1 = $42.47 (Post CB Commission).
$42.47 x 50% = $21.24 (Affiliate Commission)
$21.24 - $19.86 = $1.38 (Refund Difference)
($1.38 $21.24) x 100 = 6.49 (Refund Percentage)

Using The Refund Rate

In the previous example we calculated that the example product had a refund rate of only 6.49% which is very low for clickbank products. Clickbank says that every product can expect a 5% refund rate because of consumer fraud, and this cannot be helped. A product with a refund rate of below 10% is a high quality product and it means that customer satisfaction is quite high.

Some products have a very high refund rate, some well over 20%. We recommend that you are careful promoting products with a refund rate of over 20% because your Return on Investment is quite low due to poor customer satisfaction. With this being said, it is sometimes still very profitable to sell a product with a high refund rate. If you are happy with the return on investment after the refunds have been taken, you may want to continue to promote a product, but this will be a personal decision on your part.

We have promoted products that have over a 50% refund rate, but this is high risk.

You don t want to spend $10 to make $1 profit. Products with high refund rates yield very low Return On Investment, much lower than 100%. If a product yields 100% ROI it means that you spend $10 in advertising to make $20 ($10 profit). We consider Campaigns that Yield 100% ROI to be a success.

By using the Gravity (popularity), and Refund Rate, you can make informed decisions about a product and whether you should promote it or not.

We always stress the fact that choosing a product to promote does not determine your ability to make the sale. The proper advertising techniques are what determine if a sales is made. Use our techniques when setting up your campaigns, ad groups, and adcopy and you will outperform the competition. Understanding how to properly set up your Google Adwords campaign will play a big role in your success.

Finding Profitable Keywords

What is the best way to find profitable keywords? There are many tools that can be used to help find keywords, including the Google and Yahoo Keyword tools and independent keyword software. We use the preceding tools to find keywords, but this alone does not necessarily find the niche, high converting keywords. Wouldn t it be great to know how to get these keywords using a few simple search techniques? Below we discuss how.

Buy & Purchase Keywords

What type of keywords sell? What do people type in when they are looking to purchase a product or services? Here is something obvious that most people forget about and it can be applied to any industry. If you add buy or purchase to any product, it will become one of the highest converting keywords that you will have.

For example, when some searches for something like buy Google Adwords ebook , it is most likely someone who has their credit card on the table, and is eager to pay for information. In fact, some of you who purchased this articles probably typed this exact search term into Google. You can apply the same tactic by adding the term purchase to your keyword phrase.

We integrate this technique into all of our campaigns and see great results. If you think about how many millions of products, services, and industries there are out there, then you can see how this technique alone can make you $1000 s a day.

Product Keywords

It is very effective to advertise using keywords that include the product that you are promoting. You can use the name of the product or company and include misspellings and different arrangements of the keywords.

These will be some of the highest converting keywords to use to promote the Defeating Google Adwords e-book. When customers learn of a product or see a product on a website, they may do a Google Search for the name of the product. You want your ads to be displayed for these kind of searches. Remember to use the Search Term within your title and adcopy.

Misspellings

Often overlooked is the fact that people are not always perfect on the keyboard, and do make mistakes when using Google. Although these keywords do not receive high amounts of traffic, you can get high quality traffic at a fraction of the price.

For example, if someone was attempting to type in the search term, make money they might accidentally type in the term make monye. If you are promoting under this keyword you will receive highly targeted traffic for a fraction of the cost.

Singular and Plural Keywords

In order to be guaranteed a sponsored position for a singular and plural keyword, it is necessary to have both contained within your Ad Group. Although a lot of the time Google will list your singular keyword ad under plural results, it is not guaranteed.

So how does Google determine whether a singular keyword is to be displayed within the plural search results? Google s algorithm takes historical results from your account, and the Click Through Ratio (CTR) performance that your singular keyword ads have had in the past when displayed under plural search terms. If your CTR has been good in the past, your singular listing will be displayed in the search results.

Otherwise you will not get listed. Rule of thumb; add the plural keywords to your Ad Group if you want to guarantee that your ad will be displayed.

Note : CTR and Google Adwords Account Performance will be explained in the next section.

If you advertise the keyword: Buy Marketing E-book , you should also advertise the keyword: Buy Marketing E-books.

Keyword Resources

There are several free resources that you can utilize to building keyword lists and conduct keyword research. Here are some of the best free keyword research tools available.

Finding good keywords is not just about typing a keyword into one of the preceding tools and gathering the results. Using the techniques that we have mentioned will drastically increase the number of sales that you are able to generate for any given product.

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Part 2 – How to Start of Google Adwords

What is Google Adwords?

We know that a lot of you are already familiar with Google Adwords, but we need an explanation for those of you who are reading this guide and are not completely convinced that you know what Google Adwords is. If you know what we are talking about here, then continue to the next section.

Google Adwords is the #1 place to advertise on the Internet. If you are not familiar with what Google Adwords is then read closely. Everyone has probably done at least one Google search in their lifetime, while most people do multiple searches a day.

You visit google.com, and type in a word or phrase that you are searching for.

After you click Search you are provided with a large number of links to websites that Google thinks are relevant to your search query. You will notice that there are links on the page, but do you recognize the links on the right hand side of the screen? The ads that say “Sponsored Links” ? These ads have been written by Internet Marketers who have paid for the ads to be placed in the Google search results.

So, why would you want to advertise in Google? You can reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With Google Adwords cost-per-click pricing, it is easy to control costs - and you only pay when people click on your ad. -Google.

This is why Google believes you should advertise with their advertising network. We believe you should advertise with them because they send quality traffic to your website and allow for you to tweak and refine your listings using the very techniques that we are going to talk about in this guide. If you use our techniques, you can spend less money, get more traffic, and increase your return on investment. You will be able to outsmart your competition and move yourself closer to financial freedom.

It is very important that you know what Google Adwords is. The rest of this guide is going to focus on setting up your Google Adwords account to maximize your advertising dollar, and to put you into a position where you can apply these techniques to any industry while selling many different products.

We have specific techniques on how beginners should get started and Defeating Google Adwords will follow the steps that we recommend you take. If you are a beginner then you can simply read this guide from front to back, and by the time you are finished reading, you will have successfully started your first advertising campaign and will be in the position to start making money! Along the way you are going to learn how to set things up correctly so that you can take advantage of the power of Google Adwords. Even if you are just starting, if you implement our techniques you will already be outsmarting your competition, many who are experienced Internet Marketers.

Google Adwords is the most Powerful Advertising Network on the Internet. Learn to use it properly and you will achieve great success.

Setting up an Google Adwords Account: The Right Way

Ok, before we go any further you need to sign up for an Google Adwords account. To do this you will need to visit Google Adwords (find “Google Adwords” banner on this blog). Towards the middle of the screen you will see a button that reads Sign Up Now -Click to Begin.Upon clicking the Sign Up Now button you will be taken to a screen where you will need to Pick the solution that s right for you. There are two options, Starter edition and Standard edition. In the future you will be using all features and functionality that is offered in the Standard edition, so please choose this as your account type.

Select Standard Edition

Upon making this selection you will be taken to a screen where you will need to choose your language. Now, this is where it can get confusing. When you build an Google Adwords account you need to build your first ad, but many people do not have any idea what they want to advertise yet. So what should you do? Build a bogus campaign with the intention of deleting the campaign once you have finished the sign up process.

Once you have chosen your Language you will need to decide where you want your ads to be displayed. Because we are setting up a bogus campaign there is no need to hyper-target your ads you can simply choose to display the ads in Countries and territoriesWhen asked to Target customers by location select Countries and territories.

When asked to Target customers by country or territory select All countries and territories.
At this point you will be prompted to build your first ad. Remember you are just building this campaign with the intention of deleting it later, so you can enter the following details:
Here you can simply enter some bogus information as the reason for building this ad is only so that you can successfully set up the Google Adwords account. This ad will be deleted at a later date so it really does not matter what you put in these fields at this point.

We always recommend setting up your Google Adwords Account before anything else. At this stage you may not have a product to promote, or even know what keywords to use to advertise the product, but this is ok. You need to have the Google Adwords account ready for when you have this information and want to start with some live ads.

Now you will be asked to enter some Keywords. It is okay if you do not understand this quite yet, you can enter any keyword that you choose. You can use the keyword Defeating Google Adwords if you are unsure of what to enter.When asked to choose a currency it is important that you choose the currency that you would like to pay for your advertising with. We recommend using your native currency as it will be easier for you to calculate your advertising expenditures.

When asked What is the maximum you would like to spend, on average, per day? Simply enter $1.00 or the equivalent in your chosen currency.

When asked What is the maximum you are willing to pay each time someone clicks on your ad? you can enter $0.01, or the minimum bid that Google will allow you to enter.

You will be asked to review your ad, choose whether you want to receive information from Google, and to specify where you heard about Google Adwords. Click Continue to Sign up.

You are almost there. If you have a Google account you can use it to build your Google Adwords account. If you do not have a Google account you will need to sign up for one by choosing the Build a new Google Account to be your login to Google Adwords.

Enter your e-mail address and password and continue. You will be sent a confirmation email the address you specified and it will include instructions on how to sign into your new Google Adwords account.

Congratulations! You are now one step closer to starting your first advertising campaign. Read the next section to learn techniques that you can use to build Google Adwords campaigns that will out perform your competition, increase your traffic, and improve your overall Return on Investment.

Setting up your Google Adwords Account can be confusing, but now you are one step closer to making money online!
This is Part 2 of 9, bookmark this valuable information with bookmark button below !

Part 1 – In the Beginning

Congratulations! You are now one step closer to achieving success online as an Internet Marketer. You are about to get the knowledge to take on Google Adwords and your competitors alike. Over the years, we have learned many different strategies and techniques, but none have given us financial freedom like Google Adwords has. Over the course of this articles we are going to show you exactly how we have achieved our success and will teach you the skills that you need to succeed.

First of all we need to understand something right up front. Many people have used our techniques and have adapted them to the products that they are promoting. The fact of the matter is that we know our techniques work. Google Adwords is such an elaborate system that only a small percentage of people ever take full advantage of the functionality available to them. This guide is going to explain in detail how you can master Google Adwords. You will be able to leverage our techniques and strategies to become successful online.

The title of this guide is Defeating Google Adwords, but in reality, it is about taming Google Adwords and defeating your competitors. Let s be honest, there is only one way to succeed in a competitive industry. You have to outsmart the competition and utilize the tools that are available to you. We are going to tell you how to outsmart your competition by implementing leading edge Google Adwords strategies that can really make a difference.

There is one more thing that we need to agree on before starting. This guide is not going to make you RICH, and we are not claiming that it will make you rich. What it will do however, is give you the knowledge and tools that you can use to make yourself rich. You will be able to use the techniques that you learn in this articles and apply them to any advertising campaign, regardless of what product you are promoting. For you to benefit from such a guide, you need to learn these techniques and learn how you can Tame the Beast called Google Adwords.

How is it Possible to Make Money Online?

Affiliate Marketing has been around for years, but recently it has caught the eye of many people. People like yourself and us! We want to make some money from the comfort of our homes, perhaps just make a little bit extra that could help make paying the bills a bit easier. Affiliate Marketing is a growing occupation as many people are taking it up full time. Many of these marketers are making thousands of dollars a year advertising products online for companies who pay them every time a sale is generated.

The concept is not unlike any regular job, you go to work and make the company that you work for money. It is exactly the same, but with Affiliate Marketing you are your own boss, you get to choose your own hours, and work as much (or as little) as you want to. The fact of the matter is that the structure of Affiliate Marketing is not much different than a typical job. Your office is the internet, and you can do whatever your mind will allow you to! Opportunities are everywhere, and the amount of money you can make is endless.

Affiliate Marketing is the method of promoting a website, product, or service, where the affiliate is rewarded financially for each visitor, subscriber or customer that is provided because of their advertising efforts.

When a visitor clicks on an affiliate link at your site or through your ad and subsequently makes a purchase from the merchant that you are promoting, you receive a commission based on the amount of the sale, a referral fee, or a pay-for-click fee. This is a win/win situation for both the affiliate and the merchant as it allows the affiliate to make generous commissions strictly by promoting a product. This allows the company to potentially have thousands of people promoting their product and they only have to pay their affiliates if they make a sale.

Definition of Affiliate

I will cover a few basics first. So many gurus tell you to simply join affiliate programs, and you will be on your way to making a bundle of money. That couldn't be further from the truth. If you have joined any before, you already know this. You will always be faced with the following questions: What affiliate programs should you join? How do you promote the programs? How do you get quality traffic to your website?

In the Internet Marketing world, you are the Affiliate, unless you own a product. In this case you would be called the Merchant. Affiliates and Merchants have a direct relationship, and it is very important that the relationship is a good one. The term Affiliate stems from the fact that you are affiliated with a company, and are working for them, though you do not have a contract. You can work for many companies as an affiliate at the same time promoting many different products.

Affiliates work for Merchants as they bring customers to the Merchant s front door. If you are an affiliate of a company, and you send a visitor to the merchant website, you are then eligible to be credited for anything that the visitor buys while at the merchant website. When a visitor buys something the merchant will pay you a commission, sometimes up to 75% of what the item costs. So, it is simple, as an affiliate your job is to get web surfers (traffic) to visit the merchant website.

Why are Affiliates Important?

If you are a merchant and have a product that you want to sell online you may not have the expertise to advertise the product yourself, or you may wish to reach a

broader audience that you cannot reach by yourself. To meet your advertising needs, you have partnerships with affiliates who will advertise for you. You pay your affiliates a percentage of what you earn from every sale that they help generate. Many companies rely on their affiliates to bring them business, and in turn are happy to pay affiliates for their hard work.

What is Pay-Per-Click Advertising?

Since you are going to be an affiliate you are probably wondering what your main role is? How is it possible to send traffic to a merchant website and get paid commissions on sales that you help generate?

There are a number of ways to generate traffic, but the fastest way to get results is to pay for advertising. When you visit www.google.com and do a search, you will most likely see a list of boxes on the right hand side of the screen. These boxes are called sponsored links, and advertisers are paying Google to put their ads there. There isn't a set cost to have an ad placed, as your cost depends on how many people click on your ad.

When a web surfer does a search and clicks on a sponsored listing, it costs the advertiser money. How much? It depends on how much they are bidding on the term that the surfer typed into the Google search box as well as other factors that we will speak about in this guide.

As an affiliate, your role is to send people to the merchant site where you will get paid commissions on any sales that you help generate.

So what do sponsored links have to do with you, the affiliate? As an affiliate it is your responsibility to get people to visit the merchant site. Advertising in Google is a great way to do this.

Enter the world of Pay-Per-Click advertising (PPC). You sign up with Google Adwords (their advertising network), and build ads that will be shown in the Google search results. You will only pay Google when someone clicks on your ad. Hence why this type of advertising is called Pay-Per-Click.

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