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Wednesday, January 2, 2008

Part 1 – In the Beginning

Congratulations! You are now one step closer to achieving success online as an Internet Marketer. You are about to get the knowledge to take on Google Adwords and your competitors alike. Over the years, we have learned many different strategies and techniques, but none have given us financial freedom like Google Adwords has. Over the course of this articles we are going to show you exactly how we have achieved our success and will teach you the skills that you need to succeed.

First of all we need to understand something right up front. Many people have used our techniques and have adapted them to the products that they are promoting. The fact of the matter is that we know our techniques work. Google Adwords is such an elaborate system that only a small percentage of people ever take full advantage of the functionality available to them. This guide is going to explain in detail how you can master Google Adwords. You will be able to leverage our techniques and strategies to become successful online.

The title of this guide is Defeating Google Adwords, but in reality, it is about taming Google Adwords and defeating your competitors. Let s be honest, there is only one way to succeed in a competitive industry. You have to outsmart the competition and utilize the tools that are available to you. We are going to tell you how to outsmart your competition by implementing leading edge Google Adwords strategies that can really make a difference.

There is one more thing that we need to agree on before starting. This guide is not going to make you RICH, and we are not claiming that it will make you rich. What it will do however, is give you the knowledge and tools that you can use to make yourself rich. You will be able to use the techniques that you learn in this articles and apply them to any advertising campaign, regardless of what product you are promoting. For you to benefit from such a guide, you need to learn these techniques and learn how you can Tame the Beast called Google Adwords.

How is it Possible to Make Money Online?

Affiliate Marketing has been around for years, but recently it has caught the eye of many people. People like yourself and us! We want to make some money from the comfort of our homes, perhaps just make a little bit extra that could help make paying the bills a bit easier. Affiliate Marketing is a growing occupation as many people are taking it up full time. Many of these marketers are making thousands of dollars a year advertising products online for companies who pay them every time a sale is generated.

The concept is not unlike any regular job, you go to work and make the company that you work for money. It is exactly the same, but with Affiliate Marketing you are your own boss, you get to choose your own hours, and work as much (or as little) as you want to. The fact of the matter is that the structure of Affiliate Marketing is not much different than a typical job. Your office is the internet, and you can do whatever your mind will allow you to! Opportunities are everywhere, and the amount of money you can make is endless.

Affiliate Marketing is the method of promoting a website, product, or service, where the affiliate is rewarded financially for each visitor, subscriber or customer that is provided because of their advertising efforts.

When a visitor clicks on an affiliate link at your site or through your ad and subsequently makes a purchase from the merchant that you are promoting, you receive a commission based on the amount of the sale, a referral fee, or a pay-for-click fee. This is a win/win situation for both the affiliate and the merchant as it allows the affiliate to make generous commissions strictly by promoting a product. This allows the company to potentially have thousands of people promoting their product and they only have to pay their affiliates if they make a sale.

Definition of Affiliate

I will cover a few basics first. So many gurus tell you to simply join affiliate programs, and you will be on your way to making a bundle of money. That couldn't be further from the truth. If you have joined any before, you already know this. You will always be faced with the following questions: What affiliate programs should you join? How do you promote the programs? How do you get quality traffic to your website?

In the Internet Marketing world, you are the Affiliate, unless you own a product. In this case you would be called the Merchant. Affiliates and Merchants have a direct relationship, and it is very important that the relationship is a good one. The term Affiliate stems from the fact that you are affiliated with a company, and are working for them, though you do not have a contract. You can work for many companies as an affiliate at the same time promoting many different products.

Affiliates work for Merchants as they bring customers to the Merchant s front door. If you are an affiliate of a company, and you send a visitor to the merchant website, you are then eligible to be credited for anything that the visitor buys while at the merchant website. When a visitor buys something the merchant will pay you a commission, sometimes up to 75% of what the item costs. So, it is simple, as an affiliate your job is to get web surfers (traffic) to visit the merchant website.

Why are Affiliates Important?

If you are a merchant and have a product that you want to sell online you may not have the expertise to advertise the product yourself, or you may wish to reach a

broader audience that you cannot reach by yourself. To meet your advertising needs, you have partnerships with affiliates who will advertise for you. You pay your affiliates a percentage of what you earn from every sale that they help generate. Many companies rely on their affiliates to bring them business, and in turn are happy to pay affiliates for their hard work.

What is Pay-Per-Click Advertising?

Since you are going to be an affiliate you are probably wondering what your main role is? How is it possible to send traffic to a merchant website and get paid commissions on sales that you help generate?

There are a number of ways to generate traffic, but the fastest way to get results is to pay for advertising. When you visit www.google.com and do a search, you will most likely see a list of boxes on the right hand side of the screen. These boxes are called sponsored links, and advertisers are paying Google to put their ads there. There isn't a set cost to have an ad placed, as your cost depends on how many people click on your ad.

When a web surfer does a search and clicks on a sponsored listing, it costs the advertiser money. How much? It depends on how much they are bidding on the term that the surfer typed into the Google search box as well as other factors that we will speak about in this guide.

As an affiliate, your role is to send people to the merchant site where you will get paid commissions on any sales that you help generate.

So what do sponsored links have to do with you, the affiliate? As an affiliate it is your responsibility to get people to visit the merchant site. Advertising in Google is a great way to do this.

Enter the world of Pay-Per-Click advertising (PPC). You sign up with Google Adwords (their advertising network), and build ads that will be shown in the Google search results. You will only pay Google when someone clicks on your ad. Hence why this type of advertising is called Pay-Per-Click.

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